Audiophiles are aging out. The next generation of buyers is out there, they just don't see themselves in the category yet. That's not a gear problem, that's a marketing problem.

Nearly all HiFi brands photograph their equipment beautifully and leave the life out of the frame entirely. Buyers arrive at the product page featuring stunning equipment but still can't picture their life with it and they move on.

I shoot lifestyle photography that puts real people inside the world your gear creates. Based in Los Angeles, I work with a handful of global HiFi brands at a time, the ones unafraid to invest in themselves.

17 years behind a camera with music a part of my life even longer. Listening to my parents records and eventually my older brother's collection. Seven years ago I got back into vinyl and intentional listening … haven't looked back. I know this hobby from the inside, which is why I’m able to shoot it honestly.

If you're thinking about how your visual world can attract the next generation of audiophiles, the best time to start is before the competition does.